Build a Borderless Brand. Scale with Strategy. Lead with Authority.
The proven roadmap for beauty professionals ready to go from booked to branded — and expand internationally without losing their identity.
Welcome to The International Beauty Formula. This is my proven roadmap for scaling a beauty business so it’s not just fully booked, but branded, respected, and in demand across borders. My name is Shavante and I am the founder of Incise Cosmetics & Academy. For the past eight years, I’ve built my career as a brow artist, educator, and salon owner. I began in the UK, working from my living room with no team, no big budget, just skill, passion, and the commitment to keep showing up.
Over time, I built a loyal client base and a fully booked salon. Then, I expanded into Dubai one of the most competitive and luxury-driven beauty markets in the world. Rebuilding from scratch in a city like Dubai demanded a different level of authority, brand positioning, and client experience.
That journey led me to work with high-profile clients and celebrities, proving that when your brand carries authority, opportunities open at the very top level. This masterclass is designed to show you exactly how to do the same build a beauty business that adapts to different markets, creates consistent demand, and positions you as the expert. Because you don’t just want a busy diary you want freedom, authority, and a brand that commands respect anywhere in the world.
